Site Cloud
(Construction Services)
HP SiteCloud (project name),
Dec 2021 - Apr 2022, Barcelona, SP
A digital workspace enabling cross-disciplinary collaboration between
Architects, Contractors and Owners.
Status : Launched as HP Build Workspace (2025)
Product Website : www.build.hp.com
TEAM
Corra Corretjé - Project Manager
Sofia Majan - Project Lead / Researcher
Ryan Jones - UI/UX Designer
Aakash Dewan - Lead Researcher / Strategic Designer
MY ROLE
I was responsible for leading the design research for this project which involved:
designing data capturing tools and research methods.
- Assisting in the visual design of the platform and the UI along with the dedicated UI/UX designer in the team
- Bridging the gap between business/product needs with design interventions
INTENT
The Advanced Design team was asked to envision how the different parts of the service would come together, making it a compelling service for all stakeholders* involved.
*stakeholders : contractors, architects, and owners
The HP SiteCloud (project name) platform is part of HP's construction services offerings - unifying products and services for contractors, architects, and owners under one platform.
PHASE 01 - EXPLORATION & RESEARCH
Research methods used: Immersion/Shadow research, Co-creation workshop & In-depth interviews
1. IMMERSION / SHADOW RESEARCH
→ We shadowed architects for two days a week for over a month in 4 cities, while on their site to understand the tasks they performed and how they managed stakeholders. We gained insight into their needs and perspectives during site inspections.
Observation:
- Too many files and photos to go through
- No tagging or sorting of pictures on the site
- Sharing files with contractors was challenging
- Most people had their hands full with a phone (for pictures), an iPad (for plans), and printouts (of reports or previous plans given by contractors).
Note collection tools designed to gather the right information covering the time spent on the field with the architects.
2. CO-CREATION WORKSHOP
→ We a co-creation session and focused group discussion with 12 architects visiting the company's headquarters.
During this discussion, we focused on learning about the different stages of their projects, from design to project completion, and the types of tasks and people involved in the process. The learnings from the previous research was incorporated in the tools here to validate what we learnt on the field.
Activities done during the co-creation session:
- Card sorting - Stages of a project e2e
- Card sorting - Ecosystem & stakeholder mapping
- Task evaluation cards
Card sorting - Stages of a project e2e
For the first card sorting activity, we asked participants to arrange the coloured cards with stages in order, discussing among themselves. This gave us an understanding of the universal stages and moments involved.
Card sorting - Ecosystem & stakeholder mapping
For the second card sorting activity, we presented them with cards containing all the stakeholders involved and asked them to create an ecosystem map. They plotted who communicates with whom and how they interlink.
Task evaluation cards
The task cards contained the various tasks performed during a site visit. We asked the participants to record the medium used to perform the task, the software/app used, the stakeholders involved, and their evaluation of how effectively and efficiently the task was being performed.
3. IN-DEPTH INTERVIEWS
→ We conducted 21 in-depth interviews with architects and contractors from the Americas, EMEA, and APAC to further validate and gain insights. The interviews focused on the phases during construction, the tools used, the stakeholders involved, and the various tasks they need to perform in all those phases.
The interviews were conducted virtually using video calls and Miro board to make the conversations and data collecting visual.
VALUE PROPOSITION DIRECTION
HP SiteCloud enables teams to work without boundaries through a secure, cloud-first ecosystem that unifies files, collaborators, devices, and channels into one connected platform - empowering seamless collaboration, smarter management and faster innovation at scale.
ENGAGEMENT DRIVERS
Elements that motivate users to interact frequently, meaningfully, and continuously with a product or service.
→ One Collaborative Ecosystem
Unifying all project files and collaborators in a single environment that eliminates silos, fosters transparency, and accelerates cross-disciplinary innovation.
→ Work Without Boundaries
An omnichannel platform that adapts to context - whether in the office, onsite, or on the move, enabling seamless continuity of work across devices and locations.
→ Connected Intelligence
A centralised dashboard that integrates all HP devices into one system of control, unlocking efficiency, visibility, and smarter decision-making at scale.
→ Scalable Cloud Collaboration
A secure, cloud-first foundation that empowers teams and stakeholders to co-create, share, and scale ideas effortlessly, driving alignment and speed to market.
PHASE 02 - DEFINITION & ARTEFACT
Converting the research findings into a digital platform that unites workflows accross all stakeholders.
We advanced with the digital platform and created the Construction Services Advanced Platform (CSAP), also known as HP SiteCloud. SiteCloud is a platform that brings all the HP tools, including third-party devices and software, under one umbrella, making architects' and contractors' workflows during construction smoother.
SiteCloud is an advanced platform that integrates solutions to assists you for a better work-flow management across the construction phase of your projects.
ENABLERS / FEATURES
A set of measurable features and foundational components that allow the value proposition to be delivered, effectively, reliably and at scale.
SiteReport - Automated site reports that update construction progress during and after site-visits
SitePrint - Increases productivity in construction by automating the manual layout process with a robotic intervention
SitePlan - An AI and cloud based system that converts any kind of plan image or PDF into a smart DWG or DXF file
SiteCheck - Access a seamless overview of the as-built information and identify potential errors in construction
SiteData - A document management tool that helps you visualise and share data across all SiteCloud solutions
SiteProgress - Track project progress and budget updates, changes and completion through an AI-powered 360° site photo recognition
The artefact was designed to visualise the value proposition and spark reflection, serving as a provocation tool for respondents during the second phase of research carried forward by the team.
This UI was the starting poit of defining the visual direction of the product.
UI screens of the platform designed by Ryan Jones - UI/UX Designer
VALIDATING THE VALUE PROPOSITION
As a part of leading the design research practice for the HP advanced design team, the marketing team came to us with a query “how do we validate the value proposition with architects for the new product in our portfolio?”
For this we created a deck of Value Cards with the all the product offerings laid out like : Security, Sustainability, HP Click, Smart Scan, Efficiency, Immediacy, Versatality, Productivity.
Working along with the product owners and marketing collegues, we defined what values we are bringing to our customers.
The participants of the workshop were asked to fill out the Value Cards indicating:
- Who dose it impact?
- How would they rate the impact of this feature?
- Rating the value proposition in the following criteria: Time Efficient, Cost and Value that it brings to their day to day workflow
CONCLUSION
I was a part of the project until the validation of the Value Proposition.
Post that the team at HP took it ahead with validating and testing the artefact. The platform has now been launched (early 2025) as HP Build Workspace by the design and prohect teams in HP advanced design and HP large-format prinintg product teams
Click her to check the launched service:
